A track record of successful and scaleable behavioral interventions.
Nickels is built by a team with a history of designing and delivering software that improves the world at scale.
We have great guidance, to ensure that you do too.
Meet our advisors:
-
Chip Heath
Professor of Organizational Behavior,
Stanford University -
Katy Davis
Managing Director,
ideas42 -
Marc Laitin
Studio Lead,
ideas42 Ventures -
Esther Dyson
Executive Founder,
Wellville -
Himi Khan
Head of Business Development,
Clinc -
Corey Stone
Senior Advisor,
Financial Health Network
How it all started.
You may already be familiar with our work. If you've every received a Home Energy Report from your utility company, you've seen the work of Nickels founder Joseph Gracia and his advisor, Marc Laitin.
At Opower, Joseph ran the Behavioral Marketing and Design team, responsible for designing and conducting large-scale, behaviorally-informed marketing tests to enhance the effectiveness of communications sent to millions of utility customers.
And the impact was huge. Thanks to Joseph, Marc, and the entire Opower team, utility companies saved enough energy to take all the homes in a city like Boston off the grid for 10 years.
Meet ideas42: Driving positive change at scale.
Marc left Opower to join ideas42, a nonprofit behavioral design lab founded by Harvard academics in 2010. Marc created their Venture Studio, an incubator for innovative companies using the power of behavioral science to design scalable solutions to some of society’s most difficult problems.
In 2018, Joseph joined Marc as an entrepreneur in residence to address a $1.6T problem: the pitfalls of federal student loan repayment.
