Careers

We seek inquisitive, resourceful, analytical individuals with an entrepreneurial spirit. A passion for understanding human behavior, pursuing innovation, and promoting the social good is critical, but prior expertise or training in behavioral science or psychology is not required.

 
 

Our Core Values

 
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We live and breathe what we do. We look at everything through a BEHAVIORAL LENS.

 
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We take OWNERSHIP. We don’t just work at Principal Interest, we take shared responsibility for it.

 
 
 
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We DO GOOD. We use our expertise to improve millions of lives and create a better world.

 
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We have fun. We let PLAYFULNESS inform the way we work and our approach to the world, helping to drive our creativity.

 
 
 
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We live with a SPIRIT OF GENEROSITY. We approach our colleagues, partners and people whose lives we seek to improve with an attitude of selflessness and cooperation.

 
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We are TENACIOUS. We never take the easy route, but push to stretch the limits of what’s possible.

 
 
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We are RIGOROUS in how we think and how we tackle problems.